Since it was established in 1982, NC State University’s Trademark Licensing office has focused on three primary duties:
- Protect the trademarks, service marks, logos, symbols and indicia that belong to the University and that are associated with the values, purpose and traditions of NC State.
- Promote the University through brand identity and public awareness that comes from the use of the trademarks.
- Support NC State students by using trademark royalties collected from the sale of licensed products to provide athletic, merit and study abroad scholarships, as well as need-based financial aid programs.
The Trademark Licensing office provides guidance, resources, and examples for licensees, fans, students and university departments so that they can use NC State trademarks in accordance with pertinent policies, rules and regulations.
Authorized Use of the Logo
As a public institution, NC State University is generally not allowed to endorse another party’s products, goods or services. This is especially the case with NC State’s logo, which is a registered trademark of the university. Do not use the logo in any communication that identifies, promotes or advertises an outside entity’s products, goods or services unless you have received prior permission from the university via a contract or a trademark license agreement. For more information, contact NC State’s Trademark Licensing office.
Usage
The NC State logo, informally known as “the brick,” must be used to identify all NC State communications. The do’s and don’ts for applying the logo are provided below.
The logo is a singular design concept, but different versions work in a range of different situations.
There are two configurations of the brick: 4×1 and 2×2. Use the appropriate configuration for your project.
Red is the preferred color for the brick, but black is acceptable.
Logo Guidelines
The logo must hold a prominent position in every external communication. It’s the designer’s decision where that position is.
Clear space. Don’t crowd the logo. When using it, measure the height of the letter N in NC State. Design elements, type and photos should be at least that far from the logo.
Small-scale applications. The logo and unit name may form a single unit on web banners and small promotional items with extreme space limitations. Additionally, other identifying conventions may be applied for social media handles, icons and other digital uses that are too small to accommodate the logo in an appropriate size. All small-scale applications require approval of the Office of Strategic Brand Management.
Digital Use. Other identifying conventions may be applied for web and social media handles, icons and other digital uses that are too small to accommodate the logo in an appropriate size. All small-scale applications require approval of the Office of Strategic Brand Management and Sponsorship.
