MEDIA INQUIRIES &

Brand Guidelines

Media Inquiries

If you are a member of the news media and need information for a story you are working on, please contact Industry Extension Services Marketing and Communications Director Loree Blue. Please include a description of the story you are working on and your deadline for prompt response.

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NC State University Trademark

Since it was established in 1982, NC State University’s Trademark Licensing office has focused on three primary duties:

  • Protect the trademarks, service marks, logos, symbols and indicia that belong to the University and that are associated with the values, purpose and traditions of NC State.
  • Promote the University through brand identity and public awareness that comes from the use of the trademarks.
  • Support NC State students by using trademark royalties collected from the sale of licensed products to provide athletic, merit and study abroad scholarships, as well as need-based financial aid programs.
  • The Trademark Licensing office provides guidance, resources, and examples for licensees, fans, students and university departments so that they can use NC State trademarks in accordance with pertinent policies, rules and regulations.

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    NC State University Industry Extension Services Identifier

    Our brand is one of our most valuable assets, and consistent use of our identifier helps maintain a strong and recognizable identity. Please review the identifier usage guidelines below and download the appropriate files for your approved marketing, communications and promotional materials.

    Click to expand

    Guidelines

    The NC State logo, informally known as “the brick,” must be used to identify all NC State communications. The identifier must hold a prominent position in every external communication.

    Clear space. Don’t crowd the logo. When using it, measure the height of the letter N in NC State. Design elements, type and photos should be at least that far from the logo.

    Small-scale applications. The logo and unit name may form a single unit on web banners and small promotional items with extreme space limitations. Additionally, other identifying conventions may be applied for social media handles, icons and other digital uses that are too small to accommodate the logo in an appropriate size. All small-scale applications require approval of the Office of Strategic Brand Management.

    Digital Use. Other identifying conventions may be applied for web and social media handles, icons and other digital uses that are too small to accommodate the logo in an appropriate size. All small-scale applications require approval of the Office of Strategic Brand Management and Sponsorship.

    Industry Extension Services Identifier

    There are two configurations of the brick: 4×1 and 2×2.
    Use the appropriate configuration for your project.

    Red is he preferred color for the brick, but black is acceptable.

    Wolfpack Red

    HEX #CC0000
    RGB 204 0 0
    CMYK 0 100 81 4
    PMS 186C

    Wolfpack Black

    HEX #000000
    RGB 0 0 0
    CMYK 0 0 0 100

    Wolfpack White

    HEX #FFFFFF
    RGB 255 255 255
    CMYK 0 0 0 0

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