Archive - occupational safety and health - NC State University Industry Expansion Solutions

Food purchases have traditionally had three drivers: price, taste and convenience. Health and wellness, safety, social impact, experience and transparency have all arrived at the table, and are playing into customers’ perceptions and purchase intentions. Simply put, some customers—especially Millennials—are just as likely to buy a bag of chips from a company they perceive to be socially responsible, as they are to consider a competing brand that’s cheaper.